A WordPress Case Study

Designer Gold Jewelry in Hanover, New Hampshire had a problem, and they were seeking a NH web design company that could help. They wanted to be able to showcase their jewelry, and also provide current information about sales, new product offerings and more, but their web master had moved on and left them with a site they couldn't easily update on their own.

When we began work on the Designer Gold Jewelry website, the top priority was giving the owners the tools they needed to add content without our help: WordPress was the only option that made sense. WordPress is an opensource content management system (CMS) known for its stability, ease of use, and search engine friendliness.

WordPress was a particularly good option for Designer Gold Jewelry, as its blog engine makes it easy to add, remove, and organize products easily. While we did some custom work to build a catalog system that met Designer Gold's individual needs, WordPress makes it simple for them to add and organize new products without having to write any HTML or contact a webmaster.

Another great benefit of using WordPress is its high degree of modularity. Like all businesses, Designer Gold Jewelry was on a budget, but they wanted the ability to add more functionality down the road without having to completely redesign their website. WordPress offers a large number of plugins which meet nearly every conceivable situation and need, so we could promise Designer Gold that if they wanted to integrate an RSS feed, or a Twitter icon, or an event calendar, it would be simple. You can see a list of some WordPress plugins here.

A third benefit that made WordPress the right solution for Designer Gold is the fact that it's an open source CMS. While The Complete Website has several experienced programmers who can address the web needs of most any client, if they do encounter a new challenge, the open source nature of WordPress means there's almost always another coder out there who has already encountered the same issue, and is happy to provide a solution.

A customized, user-friendly, visually-rich website was just what Designer Gold Jewelry needed to show off their stunning work, and WordPress helped make that possible.

For more information about WordPress, visit WordPress.org

For more info about WordPress web solutions, visit The Complete Website: NH Web Design