Blogging for Traffic

Eastman, NH real estate agent Jeff Adie was a small business owner eager to increase traffic to his website. When he came to our NH web design company for help, we created a design for him that places his news blog front and center.

Why? Google loves blogs!

Search engines strive to connect searchers with the highest quality, most relevant content on the web. This means they prefer sites that regularly post new content over those that only occasionally update their pages: an up-to-date site with lots of quality content is usually going to have more and better information than a site that was created years ago and largely ignored since then. Blogs are a great way to display and organize this dynamic content that search engines and readers find so valuable.

While many websites incorporate a “latest news” section, we went one step further when we created Jeff’s new website. The site is called Eastman Real Estate Blog, and it’s just what the name implies: a constantly updated stream of real estate news, active listings with photos, local events, and much more. It's not spam, or content for the sake of content, but rather information that individuals interested in buying a home in the Eastman, NH area would find useful.

As Jeff proclaims on his home page: “Knowledge is KING!”

In addition to providing visitors with useful information, and giving Jeff a chance to demonstrate his knowledge of the Eastman real estate market, the blog helps Jeff to attract visitors who are genuinely considering buying a home in Eastman. We provided Jeff with a list of keyphrases that show what his potential clients are actually interested in learning about, and Jeff writes posts that address those topics. If you want to be found in search engines, you need to produce good content, but you also need to talk about the things people find interesting, and having a list of good keyphrases is an important part of that process.

Eastman Real Estate Blog’s new design is working. Even though this site is relatively new, and the Eastman, NH real estate market is a competitive one, Jeff is enjoying good search engine rankings and traffic to match, and much of that is due to his blog. If you want to provide valuable information to your clients and prospective clients while achieving ever-higher search engine rankings, make sure you have a user-friendly blog on which you are regularly posting informative, keyphrase-rich content.

For more info about the power of blogging, visit The Complete Website: WordPress Web Design and if you are interested in starting an issue based online publications check out IssueManager™ at Online Magazine Publishing.com